February, 2011
Company Overview
Shriram Automall India Limited (SAMIL), an ISO 9001:2015 certified MSME company, is India’s Largest Phygital Marketplace connecting pre-owned vehicles & equipment buyers and sellers. SAMIL began its eventful journey in 2011 by setting up India's first professionally managed and organised Auction Platform for buying and selling pre-owned cars, commercial vehicles, construction equipment, farm equipment, three-wheelers, two-wheelers, gold, and properties.
Backed by Shriram Finance Limited and CarTrade Tech Limited, SAMIL has over 1,450 employees and more than 135 Automalls across India. SAMIL conducts more than 5,000 bidding events every month through its phygital platform (Automalls) and online platforms ( cartradeexchange.com & bids.samil.in & online.samil.in). SAMIL also provides vehicle inspection and valuation services through Adroit Auto, precise used vehicles & equipment pricing through ThePriceX and industrial auction of properties, plant and machinery, commodities, and scrap, salvage and surplus assets through 123done.in.
Over the years, SAMIL has facilitated over 25,00,000 customers and a full spectrum of sellers across Banks, NBFCs, Insurance Companies, OEMs & Dealers, Leasing, Rental & Aggregator Companies, Brokers, Transporters, Contractors, and End Users in their buying and selling decisions.

- Transparency
- Valuing relationships
- Commitment with integrity
- Building pre-owned eco-system
- Growth-oriented innovations
- Process driven yet agile

February, 2011

1450+ employees

bidding platforms pan India

What we do
We foster the growth of automobile industry by presenting a wide range of pre-owned vehicles and equipment in various segments, namely:
- Commercial Vehicles
- Construction Equipment
- Farming Equipment
- Passenger Vehicles
- 3 Wheelers
- 2 Wheelers
For professionally shaping every transaction, we at SAMIL have conceptualised a perfect blend of various bidding platforms


Best Omni-Channel Customer Experience Initiative in Pre-owned Automotive Industry

Customer Experience Team of the Year Award

CX Strategy of the Year Award

Best Marketplace in Pre-owned Construction Equipment Industry

Best use of Data Analytics and Research to Enhance CX in the pre-owned Automobile Industry

Best use of Data Analytics and Research for Enhanced Customer Experience

Best Marketplace in Pre-owned Construction Equipment Industry

Disruptive Technology Innovation Award in Pre-owned Automobile Industry

CSR Leadership Award for SAMIL’s undeterred efforts towards CSR initiatives

Best use of Data Analytics and Research for Enhanced Customer Experience

Best Financial Customer Strategy of the Year 2023 in the Pre-owned Automobile Industry

Exemplary contributions to Save Environment and to keep our Planet Green

Best Employer Brand Award for Holistic Solutions and Customer Service

CX Technology Implementation of the year Award

Company of the Year Award in pre-owned Automobile Industry

Best use of Data Analytics in Business Intelligence

Biggest Auction of the year on 26th February 2022

Best Online Marketplace for pre-owned Vehicles & Equipment

Most Trusted Marketplace for pre-owned Vehicles and Equipment in India

Best-in-Class pre-owned Vehicles & Equipment Auction Company

Best Innovation (Phygital) in Automobile Industry

Excellence in pre-owned Automobile Industry

Best pre-owned Commercial Vehicles Company

Best Employer Brand Award for best-in-industry Transparent Process

Best Service Provider in pre-owned Commercial Vehicles Industry

Best Employee Engagement in Service Sector

Fastest Growing Brand for pre-owned Vehicles of the Year

Best Employer Brand Award for AA+ Rating from CRISIL

Highest number of Bidding events in a single day

Largest Acquisition & Disposal platform in India for FY 2015-16

India's most Trusted Brand in pre-owned Automotive Industry

Best Service Provider of the Year 2017

Highest number of Online Bidding events in FY 2014-15

Highest number of Physical Bidding events in FY 2014-15

Best online Marketplace in Bidding Platform for pre-owned vehicles

Best Disruptive Innovation of the Year in Automotive Industry

Fleet Enabler of the Year 2016

Excellence in Customer Care

Innovation in Transportation

Fleet Enabler of the Year 2015

Fleet Enabler of the Year 2012

The inception of Shriram Automall India Limited (SAMIL) dates back to February, 2011 in the quest of providing well-structured bidding platforms for the acquisition or disposal of pre-owned vehicles and equipment. The Company emerges from Shriram Finance Limited (SFL), which is India's largest Small Business Finance Company. Established in 1979, STFC introduced the concept of organised financing in second-hand trucks segment while strategizing its presence in 5-12 year old truck which leads to its market share of 25%. Pan India presence of the company has been cultivated with its 569 branch offices, employing more than 17,000 employees and serving a customer base of approx. 1 million.
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