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Shriram Automall inaugurated Automall in Noida on the occasion of their 11th Year Anniversary as Grand SAMIL Utsav on February 26, 2022

Topics: NBFCs | vehicles | auction
February 26, 2022
Press Release


  • 100 auctions at 100 locations in a single day to celebrate 75 years of India’s independence
  • Phygital (Physical plus Digital) Auctions facility empowered both buyers and sellers
  • All types of pre-owned vehicles and equipment under one roof for buying and selling
  • Over 10,000 vehicles and equipment displayed for auction
  • More than 15,000 customer footfalls registered from 500 cities
  • Around Rs. 100 Cr. worth of transactions recorded

August 16th, 2022: Shriram Automall India Limited (SAMIL) - India’s leading marketplace for pre-owned vehicles and equipment, celebrated SAMIL Freedom Auction on August 13, 2022 by conducting 100 auctions at 100 locations pan India to provide freedom to buyers to bid on their preferred pre-owned vehicles & equipment on the occasion of 75 years of India’s independence.

A wide range of pre-owned vehicles and equipment across all segments like cars, trucks, construction equipment, farm equipment, two-wheelers, and three-wheelers were available for acquisition and disposal under a single roof.

Over 10,000 pre-owned vehicles and equipment and other assets from a full spectrum of sellers across Consumers, Banks, NBFCs, Insurance Companies, OEMs and Dealers, Leasing, Rental and Aggregator Companies, Brokers, Transporters, and Contractors were displayed and ramped. Thus, the company provided Power of Choice to its customers to buy their preferred vehicles and equipment from a huge range of inventories.

The company provided a unique experience to both buyers and sellers where it recorded footfalls of over 15,000 customers at 100 Automalls from tier I, II, and III cities across India in a single day.

During the SAMIL Freedom Auction, the company provided Phygital Solutions (Physical plus Digital) integrating with new edge technologies like Desktop Live Bidding and MySAMIL App with an aim to create all-inclusive mobility solutions for buyers and sellers. Interested customers also participated in Live Streaming of auctions on MySAMIL mobile App. This feature allowed customers to watch the vehicles of their choice in real-time at any ongoing auction across India.

Overall, SAMIL Freedom Auction 2022 achieved around Rs. 100 Cr worth of asset transactions in a single day.

Mr Sameer MalhotraDirector and CEO, SAMIL said “We are glad to celebrate 75 years of our independence in a grandeur manner by providing freedom to our customers to bid on their preferred pre-owned vehicles & equipment by conducting 100 Auctions at 100 locations in a single day. On this proud occasion, we sold over 3,300 inventories worth of around Rs. 100 Cr where over 15,000 customers from 500 cities came to participate in the SAMIL Freedom Auction. These auctions were Live Streamed through the MySamil App which allowed buyers to view and bid for the vehicles of their choice in real time. We would like to convey our heartfelt gratitude to our guests, buyers, sellers, and Samilians for making SAMIL Freedom Auction a memorable one.”


Shriram Automall India Limited (SAMIL), an ISO 9001:2015 certified company, is India's leading Marketplace connecting pre-owned vehicles and equipment buyers and sellers. SAMIL began its journey in 2011 by setting up India's first professionally managed and organized Auction Platform for buying and selling pre-owned cars, commercial vehicles, construction equipment, farm equipment, three-wheelers, two-wheelers, etc.

Backed by CarTrade Tech Limited and Shriram Finance Limited, SAMIL has over 1,700 employees and more than 120 Automalls across India. SAMIL conducts thousands of auction events every month through its Phygital platforms (Automalls) and online platforms & SAMIL also provides vehicle inspection and valuation services through Adroit Auto, innovative car buying and selling experience through BlueJack, precise used vehicles & equipment pricing through ThePriceX and industrial auction of properties, plant and machinery, commodities, and scrap, salvage and surplus assets through

For more information about Shriram Automall, its group companies and services, visit

For more information, please contact:

Mrs Vibha Sarin Prabhakar
Chief Experience Officer – Marketing, Customer Experience and Physical Demand

Shriram Automall India Limited (SAMIL)
7th Floor, Best Business Park, Netaji Subhash Place, Pitampura, Delhi – 110034
Tel: +91.11.42414422
Fax: +91.11.42414444